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Cetaphil Baby Expands Distribution

The brand is expanding its retail partners.

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By: Marie Redding

Senior Editor, Rodman Media

Galderma Laboratories, the makers of Cetaphil, has announced it has extended its distribution of Cetaphil Baby into select retailers. The line will be avaialble at Walmart and Buy Buy Baby – plus, where it is already sold online at Cetaphil.com, Diapers.com, Drugstore.com and Amazon.com.

The Cetaphil Baby line of products was recently introduced. It consists of five products including Diaper Cream, Wash and Shampoo, Ultra Moisturizing Wash, Daily Lotion, and Moisturizing Oil. The products are formulated to be gentle on babies’ skin, with ingredients that include organic calendula, almond oil and sunflower oil.

The packaging is also designed with parents in mind – and ease of use. The curvy, ergonomically shaped bottles and tottles feature easy-to-open flip-top caps, for one-handed use. Plus, two of the products are in tottles that feature raised dots all around the edges – as shown above. The surface texture makes the packages easier to grip, especially with wet hands – a feature that every stressed, sleep-deprived new parent will appreciate.

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